The Short Answer
PG1 has three published prices: $29 per month, $199 per year, or $399 for lifetime access. There's a 7-day free trial, and Performance Golf's product page states no credit card is required to start it. There's also a 365-day money-back guarantee.
But which prices you actually see depends on how you arrive. And Performance Golf has a documented history of billing complaints that's worth understanding before you enter a card anywhere on their site — though, as we'll cover, the specific pattern in those complaints is probably not the one you're worried about.
The Two Different Price Menus
On the public product page, all three tiers appear: $29/month with a 7-day trial, $199/year, or $399 for a “Founders” lifetime tier advertised as limited to 1,000 units.
Through their video sales funnel — the long-form video presentation you'll hit from most ads and affiliate links — the monthly option isn't offered. You get two choices: $199/year or $399 lifetime.
This isn't unusual in direct-response marketing, and it isn't hidden. But it means two golfers can look at “the price of PG1” on the same day and come away with different numbers, and the one who watched the video never learns a $29 entry point exists.
If you want the cheapest way in, go directly to the product page rather than through a video funnel.
The Math, Honestly
It's worth saying plainly: the price ladder is fair arithmetic, not a squeeze.
| Tier | Price | Effective annual cost |
|---|---|---|
| Monthly | $29/mo | $348/year |
| Annual | $199/yr | $199/year |
| Lifetime | $399 once | $399, then nothing |
Monthly costs $348 over a year. Annual is genuinely cheaper. Lifetime is only $200 more than a single year, so it pays for itself in fourteen months if you keep using it.
If the product works for you, lifetime is the rational purchase. That's not a trick — that's just how the numbers fall. Anyone telling you the pricing itself is predatory hasn't done the multiplication.
The real question isn't whether the price is fair. It's whether you'll still be using it in fourteen months — and that's a question about you, not about them.
What “Lifetime” Actually Means
It means the company's lifetime, not yours.
Performance Golf reports over $125 million in annual revenue and has operated since 2016, so this isn't a fly-by-night risk. But PG1 is a cloud service with ongoing AI processing costs, and “all current and future features, forever” is a promise against an open-ended expense. Companies restructure these offers.
Not a reason to avoid it. A reason to prefer annual if you're unsure, and lifetime only if you're confident.
The Naming Problem You Need to Understand
Here's the single most confusing thing about Performance Golf billing, and the reason people misread their own statements.
“PG1” refers to more than one product.
- The PG1 app subscription — the current tiers above: $29/mo, $199/yr, $399 lifetime.
- “PG1 Membership” / “Champions Pass” — a separately-sold program, historically pitched by phone, converting after a 30-day trial to a one-time charge of $299 (some records show $399) for lifetime access to their training video library.
Those are different products at similar price points. A $299 or $399 charge on your statement could be either one. If you're disputing a charge, identify which program it belongs to first — it changes who you talk to and what terms apply.
What the BBB Records Actually Show
Let's be precise here, because precision matters more than outrage.
Performance Golf is a BBB Accredited Business with an A rating. Their BBB profile shows 717 total complaints over the past three years, with 204 closed in the last twelve months. By category, the largest groups are product issues (294), billing issues (144), and service or repair issues (144).
That's a substantial number. It's also a company doing over $125 million a year in revenue with more than a million customers, so complaint volume needs to be read against transaction volume.
More useful than the count is the pattern. Reading through the complaints, one scenario repeats over and over:
A customer buys a physical product — a Click Stick, a 357 Fairway Hybrid, an SQ Putter, a video course — and that purchase includes a 14-day trial to a monthly membership, presented during checkout. The trial auto-continues at $29/month unless canceled. The customer doesn't notice.
One customer discovered the charges roughly fifteen months after purchase. Another wrote that he had declined multiple upsells during checkout and this membership was included anyway, with no opportunity to consent or decline. A third bought a golf club and found $29 monthly charges he couldn't identify.
A second pattern involves phone sales. Several complaints describe a representative calling after a purchase, offering a 30-day trial, and the customer later finding a $299 charge.
This is the important takeaway: the documented friction attaches to buying physical products and to phone conversations — not to signing up for the app directly. The current PG1 app trial is 7 days with no credit card required at signup, which is a structurally cleaner arrangement than a card-on-file trial bundled into a club purchase.
To Their Credit
Performance Golf refunds. Consistently, and usually generously.
In the complaints reviewed, the company issued full refunds of $469.80 (fifteen months of membership charges), $488.00 (two memberships), $299.00, $261.00, $185.64, and $61.48 — frequently describing these as goodwill gestures made despite terms they maintained were properly disclosed at checkout.
Their standard response is that the trial terms appeared during checkout and no cancellation request was received. Customers frequently dispute that the terms were visible. Both things can be true at once: disclosure that is technically present but functionally easy to miss.
Whatever you conclude about the checkout design, the practical reality is that complaining works. Most people who escalated got their money back.
How to Protect Yourself
If you buy PG1 — or anything else from Performance Golf — do these five things:
- Screenshot your order confirmation and the offer terms as they appeared to you at checkout. This is the single highest-value two seconds you'll spend.
- Set a calendar alarm two days before any trial ends. Not the day of. Two days before.
- Check your statement at 30 and 60 days, specifically looking for a $29-ish recurring line item.
- Cancel in writing, by email, and keep the reply. Not by phone. A phone call leaves you with no record and, based on the complaint history, phone contact is where several problems started.
- If you buy a physical product, read the checkout page slowly. That's where trials get attached.
Invoking the 365-Day Guarantee
Performance Golf's stated guarantee is 365 days, full refund, by email.
Send it to [email protected] in writing. Include your order number, the date, and a clear sentence stating you are requesting a full refund under the 365-day money-back guarantee. Keep the thread.
One quirk worth knowing from the complaint records: refunds are issued to the original payment method only. If you've closed that card, expect friction — in at least one case the company resolved it by mailing a check, but only after the customer escalated.
If email doesn't resolve it, filing a BBB complaint has a strong track record here. If that fails, your card issuer's dispute process is the next step.
So Is It Worth It?
That depends on something the price tag can't tell you.
If you've never had a qualified person look at your golf swing, one in-person lesson at $75–$150 is probably a better first purchase than any app. A human watching you in real time catches things a phone camera won't.
If you've already had lessons, understand your general swing issues, and want structured ongoing guidance between them, an app at $199/year is reasonable value against $150/hour instruction.
If you're buying because you hope a diagnosis will substitute for practice — it won't, and no product will.
We've written separately about how to find your root swing flaw using nothing but your phone and a half-speed swing test. Do that first. If it works, you've saved $399. If it genuinely doesn't, then paying for diagnosis is a considered purchase rather than a hopeful one.
Frequently Asked Questions
How much does the PG1 app cost? PG1 lists three tiers: $29 per month, $199 per year, or $399 for lifetime access. A 7-day free trial is offered, and Performance Golf's product page states no credit card is required to start it. Performance Golf's video sales funnel shows only the $199 annual and $399 lifetime options, omitting the monthly tier.
Why does PG1 show a different price on different pages? Performance Golf runs a video sales funnel that presents only the annual and lifetime tiers, while their public product page shows all three including the $29 monthly option. To see the cheapest entry point, go directly to the product page rather than arriving through a video presentation.
Does the PG1 free trial require a credit card? Performance Golf's product page states the 7-day trial requires no credit card to start. This differs from trials attached to physical product purchases, which do have a card on file and have been the subject of numerous billing complaints.
Why am I being charged $29 a month by Performance Golf? Based on BBB complaint records, this most commonly happens when a physical product purchase — a training aid, club, or video course — included a 14-day membership trial presented at checkout that auto-continues at $29 per month. Contact [email protected] in writing to cancel and request a refund; the company has refunded these charges in many documented cases.
How many BBB complaints does Performance Golf have? Performance Golf's BBB profile shows 717 total complaints over the past three years, with 204 closed in the last twelve months. Despite this, the company is BBB Accredited and holds an A rating, and complaint records show it frequently issues full refunds.
How do I cancel my PG1 subscription? Cancel in writing by emailing [email protected], and keep the confirmation reply. Cancellation is also available through the member account area. Avoid canceling by phone only — several BBB complaints describe disputes where no record of a phone cancellation existed.
What is the difference between PG1 and the PG1 Champions Pass? The PG1 app subscription is the current monthly, annual, or lifetime tier for the swing-analysis app. “PG1 Membership” or “Champions Pass” refers to a separately sold program, historically pitched by phone, that converted after a 30-day trial into a one-time charge of $299 or $399 for training library access. They are different products at similar price points.